Every Startup Should Have To Pass The 'Six-Pack Test'

budweiser six pack

Photo: Flickr/abqtrucker

Here’s a test from Randy Adams of CrowdCall to determine if your product is going to be simple enough for users.He calls it the “six-pack test.” Have a friend chug a six-pack of beer. Then have your friend try to use the product you’ve built. If your friend can’t figure it out, then start over, and strip out whatever is making the product unusable.

Adams’ startup CrowdCall is a super simple way to do conference calls. You download the app, add in participants and make a call. We haven’t tried it drunk, but we think we could do it.

The app doesn’t have a huge user base, but after limited press, it’s already gained thousands of users. One reason for its success is its ability to pass the “six-pack test”.

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