Eventbrite, the world’s largest event technology platform, is launching in New Zealand.
The expansion follows significant organic growth in the local market, with the business powering more than 70,000 events in New Zealand since it launched in 2006.
The move will help the company build the momentum it has experienced with local event creators.
Local operations will be led by Brad McIntyre, who is serving as marketing manager of Eventbrite Australia and New Zealand.
The company sees the region as a booming growth opportunity, with research conducted by Eventbrite in conjunction with CrowdDNA showing that New Zealanders attend the most events in the Western world, with 93% of Kiwis having attended an event in the past 12 months.
“We’re incredibly excited to be launching into our second APAC market,” says Phil Silverstone, general manager of Eventbrite ANZ.
“New Zealand may have a small population, but Kiwis have a huge appetite for live experiences, making it the perfect market for Eventbrite.
“Brad has a proven track record delivering leading technology products to market with long tenures at Microsoft and Samsung in New Zealand, which adds to his deep understanding of the unique needs of New Zealand entrepreneurs. It’s his expertise in connecting events with technology that has significantly improved the attendee experience of event organisers’ customers and performance of their businesses.”
In addition to establishing an office and hiring a local team, Eventbrite recently built an Australia-based customer service team which will service the region.