A Look At Europe's 20 Most Valuable Brands

Louis Vuitton

Photo: Cheng Xin

Interbrand released its list of the world’s top 100 brands today ranking each company on how much its brand is worth.Unsurprisingly, the U.S. dominated the top 10 with Europe lagging behind a little. There’s no shame in that; it’s not easy to compete with Ronald McDonald when English isn’t even your first language. 

In fact, the top European brand on the list came in at only number 12.

That being said, some European brands did make it in to the top 100. Overall 37 of the included brands were from the continent, spanning a range of industries from automobiles to apparel.

SOURCE: Interbrand

#20 Hermes, France

Overall rank: 66

Brand value ($m): 5,356

Percentage change in brand value from 2010: 12 per cent

2010 rank: 69

SOURCE: Interbrand

#19 Adidas, Germany

Overall rank: 60

Brand value ($m): 6,154

Percentage change in brand value from 2010: 12 per cent

2010 rank: 62

SOURCE: Interbrand

#18 Audi, Germany

Overall rank: 59

Brand value ($m): 6,171

Percentage change in brand value from 2010: 13 per cent

2010 rank: 63

SOURCE: Interbrand

#17 Nestle, Switzerland

Overall rank: 55

Brand value ($m): 6,613

Percentage change in brand value from 2010: 1 per cent.

2010 rank: 57

SOURCE: Interbrand

#16 AXA, France

Overall rank: 53

Brand value ($m): 6,694

Percentage change in brand value from 2010: 0 per cent

2010 rank: 56

SOURCE: Interbrand

#15 Danone, France

Overall rank: 52

Brand value ($m): 6,936

Percentage change in brand value from 2010: 9 per cent

2010 rank: 58

SOURCE: Interbrand

#14 Volkswagen, Germany

Overall rank: 47

Brand value ($m): 7,857

Percentage change in brand value from 2010: 14 per cent

2010 rank: 53

SOURCE: Interbrand

#13 Siemens, Germany

Overall rank: 46

Brand value: 7,900

Percentage change in brand value from 2010: 8 per cent

2010 rank: 49

SOURCE: Interbrand

#12 Zara, Spain

Overall rank: 44

Brand value ($m): 8,065

Percentage change in brand value from 2010: 8 per cent

2010 rank: 48

SOURCE: Interbrand

#11 L'Oreal, France

Overall rank: 40

Brand value ($m): 8,699

Percentage change in brand value from 2010: 9 per cent

2010 rank: 45

SOURCE: Interbrand

#10 Gucci, Italy

Overall rank: 39

Brand value ($m): 8,763

Percentage change in brand value from 2010: 5 per cent

2010 rank: 44

SOURCE: Interbrand

#9 HSBC, United Kingdom

Overall rank: 32

Brand value ($m): 11,792

Percentage change in brand value from 2010: 2 per cent

2010 rank: 32

SOURCE: Interbrand

# 8 Ikea, Sweden

Overall rank: 31

Brand value ($m): 11,863

Percentage change in brand value from 2010: -5 per cent.

2010 rank: 28

SOURCE: Interbrand

#7 Nescafe, Switzerland

Overall rank: 30

Brand value ($m): 12,155

Percentage change in brand value from 2010: -5 per cent

2010 rank: 27

SOURCE: Interbrand

#6 SAP, Germany

Overall rank: 24

Brand value ($m): 14,542

Percentage change in brand value from 2010: 14 per cent

2010 rank: 26

SOURCE: Interbrand

#5 H&M, Sweden

Overall rank: 21

Brand value ($m): 16,459

Percentage change in brand value from 2010: 2 per cent

2010 rank: 21

SOURCE: Interbrand

# 4 Louis Vuitton, France

Overall rank: 18

Brand value ($m): 23,172

Percentage change in brand value from 2010: 6 per cent

2010 rank: 16

SOURCE: Interbrand

# 3 BMW, Germany

Overall rank: 15

Brand value ($m): 24,554

Percentage change in brand value from 2010: 10 per cent

2010 rank: 15

SOURCE: Interbrand

#2 Nokia, Finland

Overall rank: 14

Brand value ($m): 25,071

Percentage change in brand value from 2010: -15 per cent

2010 rank: 8

SOURCE: Interbrand

And in at #1...Mercedes, Germany

Overall rank: 12

Brand value ($m): 27,445

Percentage change in brand value from 2010: 9 per cent

2010 rank: 12

Want more? STUDY: This Is The Worst Place To Live In Western Europe >

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