EU To Clear Google-DoubleClick on Tuesday, Google Into Display

After a year’s worth of ludicrous scrutiny, the Google-DoubleClick deal will finally clear its last regulatory hurdle next week, the FT says. The EU is reportedly set to clear the deal on Tuesday, about a month ahead of schedule.

Three years ago, DoubleClick couldn’t give itself away. Thanks to a global Microsoft-sponsored lobbying effort, however, it and it’s soon-to-be parent have spent the last year in purgatory.

So now Google can finally leap with both feet into the world of display advertising. Just in the nick of time.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at