Etsy Acq-Hires Ad Platform Adtuitive

Adtuitive guys

Etsy, Brooklyn’s eBay for handcrafted goods-makers, says it has acquired five-person startup ad Platform Adtuitive. It’s basically an “acqui-hire.”

In a blog post, Etsy writes:

Etsy bought Adtuitive, the company, but ultimately companies are made up of people.  This team of crafty coders – with their deep knowledge, experience of working together, and fit with the Etsy culture – will help us to more quickly and successfully serve our sellers and delight our buyers. They will work on key initiatives for 2010: improving Etsy’s search algorithms and expanding Etsy’s Showcase advertising system with an eye to improving the overall user experience on the site.

Etsy’s 2009 gross merchandise sales reached $130 million at the end of October — up from $88 million over all of 2008 (and up from $26 million in 2007).

Don’t miss: Etsy: Brooklyn’s $130 Million Arts & Craft Powerhouse

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