Photo: screenshot via Etam/YouTube
France’s Musee d’Orsay is up in arms over a new marketing video showing three underwear-clad lingerie models running through its galleries, ArtInfo reports.The models pulled the stunt for French underthings-maker Etam, which posted the clip on its website earlier this week without getting the museum’s permission.
Now the museum is threatening to sue the company, saying it doesn’t allow photographers in its collections and that the video infringes on its rights, ArtInfo said.
Even if the museum is unhappy about being used as the backdrop for a guerrilla marketing campaign, museum-goers who caught the show seem pretty amused.
These are the models, pre-strip show. They've also bared all for Etam at Eiffel Tower and Charles de Gaulle airport.
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