This is the only video you need to watch to understand the power of social media

Snatched/ 20th Century Fox/ IMDb

Humans have an attention span shorter than a goldfish.

This is one of the many incredible findings Erik Qualman, best selling author and sitting professor at Harvard and MIT, has collected over his years of researching “Socialnomics”, which Qualman desribes as, “the value created and shared via social media and its efficient influence on outcomes”.

Qualman created a video summarising some of his most interesting statistics about social media. It has reached over 25 million people in 45 countries.

Here it is.

The author travelled to Las Vegas as a guest of Virtuoso.

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