Photo: SutherlandGold Group
Eric Migicovsky is the creator of Pebble, a wearable gizmo that pairs with your smartphone via Bluetooth to make watches more functional than ever before.Pebble is also the latest Kickstarter project to prove itself a major hit. With an initial fundraising goal of $100,000, the Pebble team has raised more $8.9 million so far.
(And there’s still a week and a half left to go.)
Pebble has a lot of people in the tech world buzzing with excitement. Not just because of the project’s impressive fund-raising, but also because it just looks so darn cool.
So Migicovsky has a lot to be excited about. We decided to catch up with him to see how he’s handling Pebble’s runaway success.
“I think our campaign was successful because people can actually imagine themselves using Pebble,” Migicovsky told us.
He and his team have been around the block a few times. He says they “tried everything” to raise money, even joining Y Combinator for a time, but to get funded he thought “if we’re building something people want, why don’t we ask the people?”
The watch alerts you of incoming phone calls and emails, controls your music, and even keeps you up to date on the weather, but where it really stands out is in its ability to run various apps.
Pebble has already teamed up with RunKeeper to create an app that uses your phone’s GPS data to keep track of your jogging. The Pebble pitch video demonstrates functionality that lets you use the watch as a cycling computer as well, but Migicovsky says we can expect many more apps in the future.
He hopes to cultivate an active developer base that will make Pebble more and more useful. He said, “the net benefit is that everyone’s watch becomes better. I’m excited to see what people come up with.”
We asked if the Pebble app store would be curated (like iTunes) or open (like Google Play). Migicovsky said, “We’re not sure yet, but we want people to be able to run whatever they want.”
Pebble has currently raised 8,909% of its goal, allowing for five new hires as well as a billboard in San Francisco. With revenue like that pulling a lot of weight, Migicovsky is free to worry about the tiny details of the product. He’s currently working on making sure the watchband is as comfortable as possible.
What’s in store for the future? He told us “First of all, we want to make the watch as good as it can be. Then we want to get more developers on board with us. Those are the marching orders for now.”
Pebble is scheduled to launch in September. In the meantime, you can secure yours now by contributing at least $115 on the company’s Kickstarter page.
Intrigued by Pebble? Check out the pitch video below:
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