UK startup factory Entrepreneur First has made some big changes to its leadership team

Alice Bentinck Matt Clifford Entrepreneur FirstEntrepreneur FirstMatt Clifford (left) and Alice Bentinck of Entrepreneur First (EF).

UK startup builder Entrepreneur First (EF) has made a number of changes to its leadership team and created a new executive committee.

The London-based organisation, which teams founders up with other founders and helps them to build a startup, told Business Insider on Sunday that it has made several internal promotions as well as a number of external hires.

The most notable hire is Alex Diaz, who spent nine years in senior product roles with Google and Yahoo in Silicon Valley. He is joining to lead EF’s company building operations in London, a role previously played by EF cofounder Alice Bentinck.

As part of the shake up, Moonfruit cofounder Wendy Tan White, who joined EF two years ago as general partner, is leaving to join venture capital firm BGF Ventures.

EF will now be run by an executive committee of six led by cofounders Clifford and Bentinck, the company said. The other members are:

  • Joe White, who becomes global CFO
  • Nadav Rosenberg, who becomes global director of commercial
  • Zoe Jervier, who becomes global director of talent
  • Alex Crompton, director, Singapore

Clifford, EF’s CEO, said: “It’s increasingly clear that we need to think like a scaling operating company, not a traditional VC firm, to fulfil EF’s mission of supporting the world’s most ambitious people to build the world’s most important companies.

Moonfruit founder Joe WhiteTwitter/whitefruitMoonfruit founder Joe White becomes EF’s CFO.

“We now have over 100 portfolio companies, 45 team members, two locations and three active funds; EF’s grown a lot in the last 12 months and it’s time to build a comprehensive executive team to allow us to achieve EF’s global potential.”

Bentinck added that EF was “very sad” to say goodbye to Tan White.

“She’s contributed a huge amount over the last two years. As EF increasingly shifts focus to building a scalable company building model, it’s clear that Wendy’s ambitions and skills make her an ideal fit as a partner of an ambitious later stage venture capital fund like BGF Ventures. We’re excited to build lots of companies for her to invest in.”

Tan White’s husband, Joe White, added: “After building companies together for 18 years at Moonfruit and EF, it will certainly be adjustment for me and Wendy to work in different places. But I couldn’t be more excited about the huge global opportunity EF has and I’m looking forward to helping realise that in my new role as CFO.”

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