Photo: Go Fast!
A man in a jet pack flew in front of the Burj Khalifa in Dubai, the world’s tallest building, to promote Go Fast!, a global energy drink. Go Fast! joined forces with Skydive Dubai to create what they’ve dubbed the world’s most expensive billboard, saying that if the stunt lasted for a month it would cost $1.3 billion dollars. NBD. The thing is, the jet pack man isn’t flying around for a month. If you watch the video Go Fast! released, it just shows him flying around a pretty 2-D billboard for about three minutes in front of a modestly sized audience.Adweek has compiled a list of five startups that should be on ad agencies’ radars.
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Anita Chang Beattie is Ad Age’s new Asia Editor. She is based in Shanghai.
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