A Day In The Life Of Tech's Biggest, Bi-Coastal Party Girl, Emily Gannett

emily gannett

Photo: Nick McGlynn – Random Night Out

Two years ago, Emily Gannett started a company.Always up for a good party, she founded IRL (In Real Life) Productions and bootstrapped it with her savings account. Now she’s planning technology events around the world for the likes of OMEGA, KRAFT Foods, PepsiCo, The Daily and Kiehls. She’s thrown parties at Davos in Switzerland and at Austin’s SXSW.

Gannett can be found at two to three parties per week, many of which she’s dreamt up for clients.

Last week she threw a tech media event. People from The Today Show, ABC, and Google were there.

Gannett snapped a few photos and showed us what a day in her crazy, bi-coastal life is like.

Full disclosure: Gannett has planned events for Business Insider, and Deputy Editor Joe Weisenthal was at the party she planned last week.

I start my day around 5:30 AM with caffeine. I have this Nespresso machine in my aptartment in San Francisco and one in my place in Brooklyn but we're about to get a third for the new IRL Productions office at the Brooklyn Navy Yard! We move into our new space in October.

The next step in my day is writing out my to- do list. I can't believe I'm still using my Focus Features buck slips. You'd think I would have run out by now – I haven't worked there since 2007!

Then I'm off to the gym. I like to workout outside 2 or 3 times a week and try to run with friends whenever I can. Recently my running buddies have been Naveen Selvadauri and Alexia Tsotsis in NYC and Nathan Folkman in SF. Haven't decided which city my next marathon will be in yet but I want to make it special, it will be my 10th!

I live in Carroll Gardens so I take the F train. It's a pretty easy commute to the city.

Next stop is The Morris + King Company to visit, PR wiz, Andy Morris so we can discuss a few projects including SXSW 2013 and tonight's event celebrating PC World, Macworld and TechHive. Tonight is the 2nd event in a series of tastemaker dinners we're producing for IDG. We had the first event in SF last week. Andy and I share a number of clients including Conduit, IDG, DBG, and OpenSky.

I stop for a quick cut and colour with the amazing Jeff Chastain. And no, he doesn't cut my hair with that sword.

I jump on Facetime with my friend and co-founder of Change the Ratio, Rachel Sklar, who was explaining she would be late to the event. She was stuck on the runway at Boston Logan Airport. I'm hoping we can get her to the event on time.

Final touches to the space.

Snapping a quick pic with my with my right hand Jackie Banda … BTW, Jackie is the most zen production person I've ever met. On a typical day the girl is on the phone revising a catering order, on hold with the rental company, typing a production calendar all while ordering the crew lunch via Seamless. She is a force.

A few minutes before the guests arrive I sample passed canapés we're serving. Tonight we have the brilliant Ashley Merriman preparing a divine three-course meal with wine pairings. Ashley was on season 6 of Bravo's Top Chef and now is the Executive Chef at the Waverly Inn.

Looking to my left, I see some very happy guests enjoying terrific food and company. Tonight I have the pleasure of dining with Steven Levy (WIRED), Joe Wiesenthal (BI), Mike Albanese (SPIN), Eliot Van Buskirk (Evolver.fm), Lisa Ferri (ABC) and Bob Carrigan (CEO IDG Communications).

To end the evening we hand out these adorable Jaques Torres truffles (with a touch of branding) to our guests as they leave. IRL Productions always plans an event around the idea of producing an experience not just a party. Sometimes it is the small things that make the biggest difference.

We have wrapped up and loaded out. All is well and we leave the venue, Top of the Garden, just the way we found it. I only wish it hadn't't stormed all evening so we could have enjoyed a cocktail on the rooftop before dinner.

And when all is said and done, I switch into jeans and Tori Burch flats after a long day in heels.

Now I'm back in Carroll Gardens with my sister Erica Gannett who was the photographer for tonight's event. Erica is the photo editor at Time Out Chicago and I try to hire her as often as I can. I may be biased, but she is the best photographer I know. Can't wait to see the photos from tonight! I'm ready for a good night's rest before a day of meetings tomorrow and my flight back to SF this weekend.

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