• Keep your emails as short and to the point as possible.
• Use HTML to take advantage of tracking, but keep it simple.
• Intrigue your reader with the email message and get them to find out more by clicking your resume website.
• Spend most of the time on the top three inches of the email, because it is what people see if they are using “preview” in Outlook.
• Ask them to forward the email to other people who may be looking for your skills.
• Use an effective subject line. It must reflect the contents of the email, but you also want to make it stand out.
• Do not send it if looks like spam (i.e., you would just delete it unread).
• Always use both first and last names in the “from” line. Most people assume email from a first name only is spam.
• Do not include attachments. Smart email users do not open attachments from someone they do not know, for fear of viruses. If a hiring manager or recruiter asks you to send them your resume, then go ahead and do so.
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