You don’t often get to read SEC documents guesstimating how much money a dead idol will make in the future. But today’s our lucky day: Witness this filing from CKX, which owns an 85% stake in Elvis Presley Enterprises — basically the rights to run Graceland and licence the King’s name. Not included: The rights to sell most of Elvis’ actual music.
But even without the ability to sell his songs, CKX says Elvis will generate $68.8 million for them this year. Not bad for a guy who died in 1977. But the future looks even brighter: CKX says that Elvis hotels, casinos and other projects will bump that number up to $189 million by 2013. Which makes Frank Sinatra’s $50 million payday last year look like bupkis.
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