Elon Musk wrote a cryptic tweet about his next big project - and people are freaking out

Picture: Getty Images

When Elon Musk tweets, the tech world pays attention.

And when he uses the words “top secret” and “masterplan” in the same sentence, the internet goes into meltdown.

The folks at Market Watch suggest the latest tweet is a follow-up to a 2006 blog post titled “The Secret Tesla Motors Master Plan (just between you and me).”

In it Musk outlines his vision for Tesla, including his plans for the Tesla Roadster, the Model S sedan and the upcoming Model 3 sedan.

The development follows the recent news that a driver was killed in May when his Tesla Model S, running the autopilot semi-self-driving technology, went under a semi-trailer on a Florida highway, leading to a fatal crash.

That was intensified as the National Highway Traffic Safety Administration, already investigating the Florida crash, is now also gathering information on a nonfatal autopilot-related crash in Pennsylvania.

Our transportation editor in the States suggests these events, among others have led the brand into an identity crisis.

“In order for Tesla to be Tesla, is has to keep pushing the tech envelope,” Debord writes.

Perhaps this “top secret Tesla masterplan, part 2” is the oomph it needs.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.