- In an interview with Bloomberg, Tesla CEOElon Musk said “we were huge idiots and didn’t know what we were doing” when redesigning the production process for the company’s Model 3 sedan.
- Musk had hoped to make vehicle production faster and less expensive by significantly increasing the amount of automation Tesla used in its factories.
- But the company struggled to increase automation and production capacity at the same time after launching the Model 3.
- Musk said faulty robots and “naive” designers contributed to Tesla’s production problems.
In an interview with Bloomberg published Friday, Tesla CEO Elon Musk said “we were huge idiots and didn’t know what we were doing” when attempting to redesign Tesla’s production process for the Model 3.
Musk had hoped to make vehicle production faster and less expensive by significantly increasing the amount of automation Tesla used in its factories. But the company struggled to increase automation and production capacity at the same time after launching its Model 3 sedan.
Musk has previously said that Tesla tried to automate tasks that were better suited to humans and that the company struggled with production bottlenecks caused by machines that didn’t work as expected and had to be replaced by humans.
“A lot of the hoped-for automation was counterproductive,” Musk told Bloomberg.
“We thought it would be good, but it was not good.”
Musk also said that some of the company’s designers were “naive” about the manufacturing difficulties they would face and that the company’s plans for increased automation made sense in theory but were difficult to implement.
“It sounds good on PowerPoint, and it was terrible in reality,” he said.
Tesla has struggled to ramp up production for the Model 3, which it launched in July of last year. The Model 3 was designed to be Tesla’s first mass-market vehicle, meant to broaden the company’s customer base beyond the luxury segment and increase the rate of electric-vehicle adoption.
In May 2016, Musk estimated that the company would make 100,000 to 200,000 Model 3s during the second half of 2017. Tesla made 2,685 Model 3 vehicles in 2017.
The company twice missed its self-imposed deadline to produce 5,000 Model 3s in a week, though it hit that rate at the end of June. On July 2, the company said it had made 5,031 Model 3s during the final week of June and 28,578 during the second quarter, more than it had made in the prior three quarters combined.
If you’ve worked for Tesla and have a story to share, you can contact this reporter at [email protected]
Business Insider Emails & Alerts
Site highlights each day to your inbox.