Elon Musk says he’s going to spend his 48th birthday trying to fix one of Tesla’s biggest weaknesses

Tesla CEO Elon Musk at a news conference on June 14, 2018, in Chicago. Getty Images/Joshua Lott

  • Tesla CEO Elon Musk says he plans to spend Friday – his 48th birthday – working on “global logistics.”
  • Earlier this week, Musk wrote to Tesla employees emphasising the importance of delivering cars to customers by the end of the company’s second quarter.
  • He has shunned birthday celebrations in the past, having described spending his birthday last year working with “no friends.”
  • Visit Business Insider’s homepage for more stories.

Tesla CEO Elon Musk says he will spend his coming birthday working on one of the challenges the company has struggled most with: logistics.

Musk turns 48 on Friday, and he was asked on Twitter how he planned to spend his birthday. His answer gave an insight into his famed work ethic, which has included work-heavy birthdays before.

“Any big birthday plans? Or just relaxing w/ family?” a Twitter user named Reagan Beck asked him.

“Working on Tesla global logistics,” Musk replied.

“You need time off too, don’t you? (Yesss… even you),” Beck then asked.

Musk replied with “:(.”

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Tesla is hoping to finish its second quarter with a record-high number of vehicle deliveries. To do that, it must surpass the 90,700 vehicles it delivered in the final three months of 2018.

Whether it succeeds is likely to come down to the strength of the company’s logistics operation, Musk said in an email to Tesla employees, as reported by Business Insider on Tuesday.

“Logistics and final delivery are extremely important,” Musk wrote.

Particularly he said the company could succeed by shuffling around orders and stock to get to customers by Sunday’s end of the quarter.

Musk wrote that the trick was “finding demand for vehicle variants that are available locally, but can’t reach people who ordered that variant before end of quarter.”

Tesla blamed problems around its logistics and delivery operations for disappointing delivery figures in the first quarter of this year.

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It is not the first time Musk has devoted his birthday to Tesla.

Last year, in an interview with The New York Times, Musk said he spent the entirety of his 47th birthday at Tesla’s offices, overseeing the delayed production on the company’s Model 3 sedan.

“All night – no friends, nothing,” he said.