- You get seven colour choices when you buy a Tesla – but Elon Musk is ditching two on Wednesday to simplify manufacturing.
- The Obsidian Black Metallic and Silver Metallic options are being cut.
- But if you’re willing to pay more you can still get them, Musk said in a tweet.
- This streamlining could be because Musk told employees on Friday that Tesla’s about to have the most amazing quarter in history.
- Tesla said it manufactured 2,020 Model 3 vehicles in the last week of its first quarter after targeting 2,500.
Elon Musk said he is retiring two of seven Tesla colour options from his electric car range on Wednesday – Obsidian Black Metallic and Metallic Silver – to help speed up production times.
The Tesla founder tweeted that he’s cutting the two choices from his “menu” to “simplify manufacturing”.
This is the Obsidian Black Tesla Model S.
There will be five remaining options available as of Wednesday – Solid Black, Midnight Silver Metallic, Deep Blue Metallic, Pearl-White Multi-Coat, and Red Multi-Coat.
Here’s the scrapped Silver Metallic colour on a Tesla Model S.
The decision may have something to do with the email Musk sent Tesla employees on Friday.
It said: “We are about to have the most amazing quarter in our history, building and delivering more than twice as many cars as we did last quarter.”
Tesla on Tuesday said it manufactured 2,020 Model 3 vehicles in the last week of its first quarter – but missed its target of 2,500.
Some senior employees have recently jumped ship too, including head of HR Gabrielle Toledano.
You can still get the Obsidian Black & Silver Metallic colours as a special request, but Musk said it would be at a higher price.
Moving 2 of 7 Tesla colors off menu on Wednesday to simplify manufacturing. Obsidian Black & Metallic Silver will still be available as special request, but at higher price.
— Elon Musk (@elonmusk) September 11, 2018
A Tesla Spokesperson told Business Insider: “We occasionally adjust pricing and available options to best reflect the value of our products and to streamline our manufacturing operations.”
“The adjustments made today are the latest example of that. Model 3 Dual-Motor All-Wheel Drive is now a $US6,000 option, and beginning September 13th we will be removing two paint options.”
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