Elon Musk is selling a boring black hat for $20 -- and people are eating it up

Elon Musk can officially sell anything — including a simple ball cap for a very nascent venture.

Musk is selling a Boring Company hat for $US20; it’s the first official swag item from the billionaire’s new tunnelling company.

The ultimate goal of the Boring Company is to build an underground tunnel network that can support cars or a Hyperloop, but currently it’s digging a test tunnel in the SpaceX parking lot.

Perhaps Musk is looking to get the word out with the $US20 black hat that features the company’s logo. (The company is offering free shipping, so that’s always a nice perk.)

Although the company isn’t as recognised as SpaceX or Tesla, the other companies Musk leads, it has generated a serious amount of interest. Musk said there have already been 6,400 orders for the hat in just two days of availability.

You can purchase it here.

Get the latest Tesla stock price here.

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