So the first thing you need to know is that Ellen DeGeneres just started a new record label called eleveneleven.
The second thing you need to know, in case you’ve been living under a rock, is that thre is a new 12-year-old YouTube and Twitter superstar named Greyson Chance.
On her show today, according to Reuters, DeGeneres will announce that Chance is the very first artist she’s signing.
“Greyson … inspired me to start a record label called eleveneleven. He is my first artist and we are making a record together,” she said in a statement released on Tuesday.
And the rest is history.
In case you haven’t seen it, here’s the clip (20.7 million views!) that started it all:
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