Ellen is a television host, comedian, producer, writer, and wife among many other titles.
She’s adding business entrepreneur to the list with the launch of her new e-commerce lifestyle site.
The collection, ED, offers women’s apparel, home goods, and accessories.
The television host spearheaded the design and construction of the concept, so it’s highly reflective of her personality.
It’s even named after Portia de Rossi’s, her wife, nickname for the star.
“I set out to fill a void in the marketplace of high quality, comfortable yet chic and easy-to-wear pieces with impeccable detailing. That’s what makes it so special and why I’m so thrilled my ED line if launching and everyone can finally have a piece of me… You know what I mean,” Ellen said in a press release.
Many elements of Ellen’s personal style and image are infused into products, from her signature tailored button-down aesthetic to totes emblazoned with positive messages she promotes.
The separates were designed to be mixed and matched.Apparel and accessories retail for anywhere from$US25 to $US395.
The home collection, which was inspired by, “Ellen’s ever-growing passion for collecting antiques and art,”
ranges from $US25 to $US365.
The star is hoping to grow the lifestyle platform in the future.
“The launch of the ED flagship ecommerce site poises us for expansion into multiple categories, countries and distribution methodologies. It is a true representation of Ellen’s design aesthetic and attention to quality and detail,” said Marisa Gardini, Managing Partner and CEO of ED, in a press release.
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.