Electric Jukebox thinks music streaming is broken. “It’s almost like you need a degree in engineering,” CEO Rob Lewis said on stage about rival streaming services. So he’s fixing the music industry by launching a £179 dongle named the “Electric Jukebox,” aimed at families and people who aren’t currently using streaming services.
The new music streaming service plugs into a TV and you use a colourful microphone controller to choose what songs to play. Lewis explained that his device isn’t aimed at young people who already use Spotify or Apple Music, but instead it’s for older people who don’t “go jogging on their iPhone.” That’s presumably where the name “Electric Jukebox” comes in.
And in case you aren’t yet persuaded to buy an Electric Jukebox, the company has signed up some family friendly celebrities: Former Take That singer Robbie Williams, Sheryl Crow, “Strictly Come Dancing” star Alesha Dixon, and raconteur Stephenu Fry.
Business Insider went to the launch of the Electric Jukebox in London. Here’s what happened: