- Élan café chain in London is famous for its flower walls, neon signs, colourful lattes, and pink interiors.
- It is one of the most Instagrammed places in the city.
- We visited Élan’s newest branch in Knightsbridge, which features a wall covered in giant love hearts.
- Élan Insta-game is so strong that the café relies solely on social media to attract customers.
Élan café chain in London might be one of the most Instagrammed places in the city. With flower walls, neon signs, colourful lattes, and pink interiors the café is attracting more and more visitors on a quest for the perfect shot.
Élan has opened its first branch in the summer of 2017, and the café now has five locations across London, with a sixth one coming soon. But thanks to a wall covered in giant love hearts, the newest location in Knightsbridge might be the most Instagrammable to date.
We visited the branch and spoke to Founder Alexandra Miller about why the ‘Gram loves this place so much.
“It got to a stage where we realised that there were people that were coming in. Yes, they wanted to try the coffee, try the cakes and the food but they also wanted to make sure that they got that picture before they left,” she told INSIDER.
“We have put something on every single wall, so we can make sure that if there’s no space here for someone they will find another area of the café to take a picture in. And I think it actually needed to be done because people are just standing and waiting for Instagram walls or moments.”
The love hearts wall features pop-culture references like Ariana Grande’s “Thank U, Next,” Lil Pump’s “Gucci Gang,” and also others that are more personal to Alexandra.
Another Instagram spot is the pink carousel at the entrance of the café. “I see people actually climbing it,” said Alexandra. “Trying to get on top, hanging off it, falling off it. Skirts, everything. Hoisting themselves up on it. They’re so desperate for the shot.”
Élan Insta-game is so strong the café relies on it 100% to attract customers. “We never did any sort of marketing or anything like that,” said Alexandra.
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