8 Amazing Effects That Background Music Has On Sales

supermarket

[credit provider=”www.flickr.com” url=”http://www.flickr.com/photos/mobilestreetlife/4300532112/”]

Is there any point to the background music you hear at the supermarket?While some stores play or don’t play music without a second thought, the significant effects of music have been identified in dozens of academic studies.

We’ll break out the coolest findings as summarized in a paper by Nicolas Guéguen, Céline Jacob, Marcel Lourel and Hélène Le Guellec.

[slideshow]
[slide
permalink=”loud-music-causes-customers-to-move-through-a-supermarket-more-quickly-without-reducing-sales-volume-1″
title=”Loud music causes customers to move through a supermarket more quickly, without reducing sales volume”
content=”Cain-Smith & Curnow (1966)

Full vitiation here.”
image=”http://static.businessinsider.com/image/4e282eec49e2aed55a040000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”low-tempo-music-causes-shoppers-to-move-slowly-but-they-also-buy-more-similarly-at-restaurants-slow-music-causes-people-to-take-their-time-but-buy-more-2″
title=”Low-tempo music causes shoppers to move slowly, but they also buy more. Similarly at restaurants, slow music causes people to take their time but buy more.”
content=”Milliman (1982 & 1986); Caldwell & Hibbert (1999)

Full vitiation here.”
image=”http://static.businessinsider.com/image/4e28309449e2aed95a0d0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”classical-music-versus-top-40-music-at-a-wine-store-increases-sales-and-leads-customers-to-buy-more-expensive-merchandise-3″
title=”Classical music versus Top 40 music at a wine store increases sales and leads customers to buy more expensive merchandise.”
content=”Areni & Kim (1993)

Full vitiation here.”
image=”http://static.businessinsider.com/image/4e2830aecadcbb7c160a0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”classical-music-at-a-restaurant-makes-people-buy-more-than-does-pop-music-or-no-music-4″
title=”Classical music at a restaurant makes people buy more than does pop music or no music”
content=”Shilcock & Hargreaves (2003)

Full vitiation here.”
image=”http://static.businessinsider.com/image/4e283101ccd1d5f431090000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”however-classical-music-makes-people-think-of-a-store-as-expensive-and-this-isnt-right-in-all-contexts-5″
title=”However, classical music makes people think of a store as expensive, and this isn’t right in all contexts”
content=”Yalch & Spangenberg (1993)

Full citation here.”
image=”http://static.businessinsider.com/image/4e28316eccd1d5ee31060000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”french-music-at-a-wine-store-makes-people-buy-french-wines-german-music-makes-them-buy-german-wines-6″
title=”French music at a wine store makes people buy French wines. German music makes them buy German wines”
content=”North, Hargreaves & McKendrick (1999)

Full vitiation here.”
image=”http://static.businessinsider.com/image/4e2831a7cadcbb12161e0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”playing-music-when-callers-are-on-hold-makes-them-stay-on-the-line-longer-before-hanging-up-7″
title=”Playing music when callers are on hold makes them stay on the line longer before hanging up”
content=”North, Hargreaves & McKendrick (1999)

Full vitiation here.”
image=”http://static.businessinsider.com/image/4e28320acadcbb79162b0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”people-perceive-a-shorter-wait-time-when-they-hear-music-that-they-like-8″
title=”People perceive a shorter wait time when they hear music that they like”
content=”Stratton (1992)

Full citation here.”
image=”http://static.businessinsider.com/image/4e28323a49e2aeeb5c020000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”music-isnt-the-only-factor-you-need-to-understand-9″
title=”Music isn’t the only factor you need to understand”
content=”47 Mind-Blowing Psychology-Proven Facts You Should Know About Yourself >
image=”http://static.businessinsider.com/image/4be0796a7f8b9a593dbe0000″
caption=””
credit=””
credit_href=””
]
[/slideshow]