While most of the press on e-readers has been focused on the sexier trade book segment, it’s important to note that textbooks are just as big a market, and like trade books has barely started to penetrate the e-book industry.
For example, according to the Institute for Publishing Research (IPR) education books account for about the same percentage of industry print sales as trade books (about 39%). In addition, it has not penetrated the e-book industry as much (it accounts for about 15% of e-book sales according to IPR).
So, in addition to secular headwinds as more print books become digital, textbooks have upside to e-book penetration as well.
Photo: TBI Research
Photo: Institute for Publishing Research
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