eBay Finally Overhauls Goofy 1997-Era Site

With buyers and sellers trickling away, eBay finally ditches the goofiest interface on the Internet.  BusinessWeek thinks it will make a difference.  We’re not so sure. (Disclosure: I own the stock).  BusinessWeek:

Now eBay is making the biggest effort in its 12-year history to recapture the magic—and bring back the buyers. The company is completely revamping its flagship site, making it easier for shoppers to find and purchase items and discover goods they never knew they had to have. “We are more focused on buyers than we have ever been before,” says John Donahoe, president of eBay’s Marketplaces, the division that oversees eBay’s core shopping business. “What do they really want and need?”

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