August is National Sandwich Month!
The killer sandwich has always been an essential part of New York food culture. From a classic pastrami on rye to a simple falafel, a great sandwich is the go-to lunch option for many New Yorkers.
Eataly — which is the large Italian market started by Mario Batali, Joe Bastianich, Lidia Bastianich and their partners Oscar Farinetti, Alex Saper and Adam Saper in three years ago — brought some tasty new additions to the New York Sandwich scene, but one stands out for its simplicity and popularity: the prime rib.
Executive Chef Alex Pilas showed us how he and his team crank through 8-12 whole prime ribs every lunch service to make what has become the market’s most popular sandwich.
“From 11:30am to 2:30pm it’s pretty much prime rib, prime rib, prime rib,” says Pilas.
Watch the video below to see how it’s done.
Produced by Robert Libetti
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