easyGroup, the company that was created to expand the easyJet brand, has launched a new ridesharing service.
The service — available in the UK, Ireland, France, Germany, and Spain — is being set up through car rental service easyCar and has been dubbed easyCar Pool.
It will allow drivers to post journeys they are taking and offer available seats to other travellers going in the same direction, making it a direct rival to France’s BlaBlaCar, which does the same. (Unlike BlaBlaCar, easyCar Pool relies purely on a website and has no app).
Drivers will be able to charge passengers from £2 per seat. They will also be able to specify whether passengers can bring food, pets, and children along for the ride, in addition to how talkative they are and whether they enjoy listening to music.
The easyCar Pool platform will allow drivers to accept or reject passengers who wish to join their journey. If the driver accepts, then the platform will enable them to arrange a time and a place to meet, easyCar said in a press release. Drivers can also pick up passengers at various points on their journey, not just the start. At the end of the encounter, passengers and drivers can rate one another.
In order to make money, easyCar Pool will take a commission of 10% plus VAT of the seat price set by the driver, while passengers pay a booking fee of £1 per passenger.
easyCar claims that easyCar Pool will allow drivers to cover 100% of their journey costs, while passengers can save up to 80%.
easyCar also runs a “club” that allows people to hire vehicles from one another. The easyCar Club was announced in 2011 and described by The Guardian as the “brainchild of Stelios Haji-Ioannou and Brent Hoberman of Lastminute.com.”
Richard Laughton, CEO of easyCar.com, said in a statement: “We’re starting to see a huge shift from car ownership towards car sharing.
“Many people simply don’t need a car day-to-day, but want the convenience of a car when it comes to longer journeys, day trips or even big shops. easyCar Pool, along with our peer-to-peer car hire service easyCarClub, gives people a simple solution to support this growing trend.”
Business Insider Emails & Alerts
Site highlights each day to your inbox.