EA's 'Madden', Other Games Will Get In-Game Ads On PS3 (SNE, ERTS)

More ads are coming to your gaming console, courtesy of Sony (SNE) and in-game advertising agency IGA Worldwide, which used today’s WSJ ($) to announce an in-game ad deal. First publisher to jump on board: Electronic Arts (ERTS), which will use IGA to put ads in upcoming editions of ‘Madden’ and other games.

The much-hyped in-game ad business is still small: Jonathan Epstein, CEO of in-game ad company Double Fusion, estimates that it’s a $500 million industry with about half of that going to casual games. But high hopes still exist: Yankee Group analyst Mike Goodman projects ad revenue could near $1 billion by 2011, according to the WSJ.

See Also:
In-Game Ad Company: In-Game Ads Really Work!
Video Game Ads: Dollars Don’t Match Hype

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