Early Twitter investor Chris Sacca: Twitter would be 'a fantastic use of Google's cash'

Chris SaccaGeekwireChris Sacca at the Launch Festival in San Francisco

Chris Sacca was an early investor in Twitter and also an employee at Google, where he ran “special initiatives” like the company’s wireless spectrum forays.

Now, he thinks Twitter would be a great buy for Google to make.

Speaking on CNBC, Sacca said:

I think it’s a fantastic use of Google’s cash…From the Google side, it’s an instant fit. This is the thing Google has never had. They have never understood social, they have never understood those personal interactions. This bolts right in cleanly.

He also suggested that if Google doesn’t make a bid, then “Facebook should buy it, Satya [Nadella] at Microsoft should make a bid.”

Sacca does not think the Twitter board was considering selling the company now, but also said “I don’t think there’s any religion on this board about remaining an independent company forever.”

Sacca was on CNBC to talk about the 8,500-word blog post he wrote earlier today laying out the problems with Twitter and how the company could fix those problems. In short, he thinks Twitter is too confusing and isolating for new users, and suggests a lot of product improvements like adding channels for specific interests and rethinking whether tweets should always be presented in chronological order.

Google has reportedly considered buying Twitter several times in the past. Most recently in April, rumours cropped up that Twitter had hired advisors to counter a possible takeover offer from Google and another buyer.

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