Early Super Bowl Ratings Down From Last Year

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We’re still waiting for more official Super Bowl ratings from the Nielsen folks, but early reports show that the most watched half-hour of the game pulled in 96.5 million viewers. Not too shabby, but still less than the game attracted last year.

TV by the Numbers has the full half-hour breakdown for the game, which we’ve pasted below. The numbers in the far column are the actual viewers in millions. (Note: these numbers are approximate and subject to substantial revision.)

Hour

Show

A18-49

A18-34

  

Rtg

Shr

Rtg

Shr P2+

 7:00P 

(CARDS&STLRS)

 

35.3

73

32.5

73

 96,536 

 7:30P 

(CARDS&STLRS)

 

34.3

70

31.5

70

 93,454 

 8:00P 

(CARDS&STLRS)

 

31.7

63

28.9

63

 85,964 

 8:30P 

(CARDS&STLRS)

 

33.7

65

31.5

65

 89,741 

 9:00P 

(CARDS&STLRS)

 

32.3

62

30.4

62

 84,959 

 9:30P 

(CARDS&STLRS)

 

32.5

62

30.4

62

 84,271 

10:00P 

(CARD&STLR)/PST GM

 

26.6

55

25.2

56

 66,441 

10:30P 

PST GM/OFFICE 2/1

 

13.3

33

14.4

37

 29,689 

Was it the lackluster match-up? The fact that NBC decided it would put all of the commercials online right after they aired?

See Also: Super Bowl Movie Ads: A Waste Of Money?
NBC Finally Sells Out Super Bowl, Crows About Record-Breaking Revenues