The best deals on electronics and other big Black Friday sellers are actually in early December, experts say.
University of Washington professor Oren Etzioni told Stephanie Clifford at the Times the whole purpose of the “holiday” is to drag retailers hit hard by a poor economy out of the red and into the black.
The real shopping sweet spot for consumers sniffing out the best deals usually occurs between Thanksgiving and Christmas, usually in the first couple weeks of December.
And the craziest sales pop up the day after Christmas, when retailers are all but giving their stock away.
In fact, the whole marketing craze leading up to Nov. 25 — when retailers “leak” doorbuster deals to the press and compete to see who will open the earliest — is often more a mental trick than an attempt to save consumers money.
Even so, economics blog Marginal Revolution says shoppers still can be persuaded to open their wallets just by the prospect of low prices. They might even enjoy it.
“Dare I suggest that some people like waiting in those lines with their thermos cups and stale bagels? You could try to argue they are ‘forced to do so,’ to get the bargains, but in a reasonably competitive world each outlet will (roughly) try to maximise the consumer surplus from visiting the store, including the experience of waiting in line,” Robert H. Frank writes.