By M.H. Williams
Apple has risen to be the dominant technology company of its day and one of the biggest companies in the world period. Between its iOS devices and connected App Store, Apple is bringing content to consumers worldwide. That said, Digital Chocolate founder and former Steve Jobs compatriot believes that Apple’s Roman Empire is going to experience a fall soon.
“If you look at any institution in history – look at the Roman Empire – anything in history, and what it looks like when it’s peaking. Look at Apple, and how can you say it’s not peaking? The CEO is still alive, let’s start there. They invented this tablet thing that’s going to be really big. They’ve done really well by reinventing the phone. They breathed new life into the Mac. They’ve got this super-high marketing. All these things are about as good as they ever can be – how much better can it really get?” Hawkins asked Edge.
“The thing is, it may take another year or two before it starts to decline, but it has to – everything does. Everything revolves so much around Steve, and no matter how good his lieutenants are, they’re not Steve. None of us is going to live forever, though I hope he lives for a really long time,” he added.
Hawkins has a problem with Apple’s closed model, and he points to the lack of Flash support as one failing of that model.
“Digital Chocolate’s games will always be in the App Store. But I think it would be an incredibly positive thing for the industry if Apple decided to support all of the web standards, because then Apple could be the best about everything. Right now they make a conscious choice. They want you to be in the App Store rather than the browser, so they cripple the browser,” he explained.
“They’ve created this outlet and they had to have an excuse to keep you there, so they’re like, ‘Oh it’s nothing against Flash; we just prefer HTML5’. Well, Flash can actually make a really good game, and with HTML5 you can’t do that. But give HTML5 another few years to mature, and that could solve the problem. Or Apple could be more generous about deciding to support more de facto standards like Flash, or at least let it run its course,” said Hawkins.
Do you feel Apple is at its peak?