Electronic Arts (ERTS) is capping off its massive marketing campaign for its forthcoming epic “Dante’s Inferno” with an ad that will run during the Super Bowl.
It will be a 30-second spot, estimated to cost between $2.5 and $2.8 million.
EA is pushing Dante’s Inferno hard. It’s created a Facebook app with over 4 million users, a feature-length animated movie, and even sent $200 checks to gaming journalists.
None of that is in the same price range of a Super Bowl ad. President Frank Gibeau explains that “the Super Bowl is an excellent way to introduce this new IP to a massive cross-section of people who are likely already familiar with the dark and twisted ‘Divine Comedy.'”
We aren’t convinced that there is much of a correlation between interest in professional football and knowledge of 14th century Italian literature. But there’s no denying that a whole lot of people will be watching.
Here’s a quick video montage of your favourite Renaissance poet in action:
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