E-commerce is changing the way consumers shop for CPG and personal care products

Bii us online subscription service 1BI IntelligenceSubscription services are a popular way for shoppers to receive everyday products on a recurring basis.

From subscription services that deliver products on a recurring basis to key-fob devices that let someone order a product with the click of a button, e-commerce is changing the way people purchase everyday products like toothpaste and makeup.

Americans are expected to spend $US350 billion on health and personal care products in 2020, and 11% of those sales are expected to come from e-commerce, according to BI Intelligence estimates.

In a new in-depth report, BI Intelligence looks at how retailers like Amazon and Sephora are using digital to sell and distribute health and personal care products in ways that are more convenient for consumers. We analyse all the factors that drive consumers to shop online for everyday products, and we look at which CPG brands and retailers are the most digitally savvy.

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Here are some of the key findings explored in the report:

The report is full of charts and data that can be downloaded and put to use.

In full, the report:

To access the full report from BI Intelligence, sign up for a 14-day trial here. Members also gain access to new in-depth reports, hundreds of charts and datasets, as well as daily newsletters on the digital industry.

Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.

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