E-Commerce Shoppers Up 20% In Q309

The number of people buying goods online increased about 20% during Q309, according to Comscore. 

At the same time spending per buyer decreased significantly, driving modest overall e-commerce declines. 

Despite overall revenue declines, the fact that buyers increased during the period suggests that e-commerce remains a secular growth story and is on track to return to double-digit growth once the economy moves further into a recovery.

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