The number of people buying goods online increased about 20% during Q309, according to Comscore.
At the same time spending per buyer decreased significantly, driving modest overall e-commerce declines.
Despite overall revenue declines, the fact that buyers increased during the period suggests that e-commerce remains a secular growth story and is on track to return to double-digit growth once the economy moves further into a recovery.
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.