Since 1995, when Amazon first launched as an online bookstore, e-commerce sales have grown consistently as a percentage of total US retail sales, representing 3.8% of total US retail sales by the end of 2008. The industry has experienced impressive growth, averaging 22% growth per year from 2000 to 2008 (versus about 4% for overall US retail growth).
Despite 2008 being one of the deepest recessions on record e-commerce managed to grow over 4%. Industry revenue declined through the first half of 2009, but returned to growth during Q3 and Q4 driven by holiday shopping. Most analysts expect e-commerce to return to double-digit growth in 2010.
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