E-COMMERCE BENCHMARKS REVEALED: How Top Retailers Stack Up On Mobile And The Web

As shopping shifts to the web and mobile, retailers need to be increasingly mindful of the different e-commerce channels and how their services and sites stack up against those of competitors, and the industry at large. 

A few key performance indicators, or KPIs, allow retailers to benchmark themselves in specific areas of online commerce. Identifying the right areas for improvement can help businesses adjust and capture a larger share of the e-commerce and retail market.

In a new report, BI Intelligence, measures retailers on a variety of KPIs, including desktop and mobile site performance, app ratings, and the number of payment and shipping options offered to online customers. 

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Here are some of the key findings in the report:

In full, the report indexes retailers on: 

For full access to all of BI Intelligence’s charts and analysis on the e-commerce industry — including downloadable Excel files — sign up for a risk-free trial. 

Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.

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