An online retailer of e-cigarettes is trying to lure female smokers with bejeweled vaporizers that double as necklaces and come in flavours like “Rodeo Drive” and “Strawberry Champagne.”
A video ad for the brand, called Vapor Couture, encourages women to “break free from the pack” with the “slim, sleek, sparkling” e-cigarettes in colours that come “straight off the runway.”
The e-cigarettes can also be worn as pendants on a $49.95 sterling silver charm necklace that come with Vapor Couture starter packs, costing upwards of $US99.
Here’s the e-cig being worn as a necklace:
Vapor Couture belongs to VMR Products, which also makes the e-cigarette brand V2.
“Women represent the biggest buying audience in the consumer electronics industry,” Andries Verleur, CEO & Co-Founder of VMR Products and Vapor Couture, said in a release. “We listened to our female customer base and focused on the features that they wanted. Vapor Couture was built for them, by them.”
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