Durex Turns A Soccer "Extra Time" Board Into A Giant Condom Wrapper

durex extra time soccer ad big

Photo: McCann Erickson Bangkok

Durex Condoms has found a rather interesting way to sponsor the “extra time” board used by the referees to let player how much injury time has been added to the game — by turning the board itself into a giant condom wrapper.The Durex Performa condom contains the drug Benzocane, which is meant to give you … uh, “extra time.”

Everything in sports can be branded, but the trick is to make the branding relevant to the thing you’re slapping your ad on.

We’re not entirely sure this was actually used in game (it may just be a concept), but still a pretty clever idea anyway.

See the whole presentation at I Believe In Advertising >

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