Booming sales of Durex condoms in China have seen its parent company SSL’s sales increase 4%, according to the Times of London.
Sales of Durex are growing 46% in China, and the growth is seen not as the result of increased use or need, but a desire for branding amongst Chinese consumers.
SSL has seen their profits rise 22% year-over-year, partially due to their Durex products having a 50% margin in China.
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