The DUP's website crashed after reports of a Tory-DUP deal caused a surge of Googling

LONDON — The Democratic Unionist Party’s (DUP) website crashed on Friday morning as Brits tried to figure out who the small Northern Irish party actually are.

The surge in traffic to the DUP’s websites follows reports of a DUP-Conservative deal that could enable to the Tories to form a minority government. The Tories failed to win enough seats in Thursday’s election to form a government but a promise of support from the DUP could allow them to lead the country.

The Northern Irish party has long remained on the fringes of mainstream British politics. They don’t have a presence on the mainland, and rarely get a look in on the national debate, which is dominated by the likes of the Conservatives, Labour, and smaller parties like Green and UKIP.

But following a humiliating result in Thursday’s snap general election that left Theresa May unable to form a majority government alone, the Conservative Prime Minister has been in talks with the party about a deal that would grant her a majority to govern in Parliament.

Overnight, online interest in the DUP surged, as Brits Googled the party to learn more about it.

DUP searchesGoogleThis shows the volume of Google searches for ‘DUP’ over the last week. Look at that spike!

The inadvertent result? As The Register reported, the DUP’s website crashed, as it struggled to handle the volume of incoming traffic.

As of writing, the site seems to be offline, and visitors are redirected to a cached version of it hosted by web firm Cloudflare.

DUP website crashedDUPThis is how the homepage looks.

2017 was the best election result ever for the socially conservative and fiercely pro-unionist Irish political party. It won 10 seats in Westminster — just enough to push the Conservatives over the line.

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