- Dunkin’ says it isn’t discontinuing Beyond sandwiches, though they are not available in every store.
- The Beyond breakfast sandwich was launched in 2019.
- Fans are angry about losing their favorite sandwich.
- See more stories on Insider’s business page.
Dunkin says it has not discontinued the Beyond Breakfast Sandwich, despite a report from JP Morgan analysts.
The analyst note says that the offering is no longer on menus at stores analysts called. It no longer appears on the website or in-app menus. At least 9,000 Dunkin’ locations were previously carrying the sandwich, analysts said.
Dunkin’ says it is continuing to work with Beyond Meat, though the sandwich is not available in many parts of the US.
“We maintain a strong relationship with Beyond Meat and will continue to work together to explore innovative plant-based options to meet consumer demand for plant-based menu items,” Michelle King, Dunkin’s head of corporate communications, told Insider. “The Beyond Sausage Breakfast Sandwich continues to be available at several hundred Dunkin’ restaurants throughout the country including in California, Arizona, New Mexico, Colorado, Missouri, Nebraska, Hawaii, Utah, Kansas, and Wyoming.”
Dunkin’ first launched the sandwich in 2019, and at the time it was the biggest ever launch of a plant-based meat product by a major restaurant chain. The sandwich consisted of a Beyond Meat breakfast patty, American cheese, and an egg on an English muffin.
Fans of the sandwich are expressing their anger and sadness at not being able to get the sandwich.
-countess aly ???? (@side_questress) June 20, 2021
-Jacqueline ???? (@jackieeeblue) June 16, 2021
-shab????️un (@shabounmicha) June 20, 2021
Both Dunkin’ and Beyond heavily promoted the partnership when it launched.
“We are extremely proud of our partnership with Beyond Meat and thrilled to be the first U.S. quick-service restaurant to offer Beyond Breakfast Sausage nationwide. Dunkin’ is the brand that democratizes trends for America, and this latest addition to our menu gives consumers more choice to meet their evolving needs,” Dunkin’ CEO Dave Hoffmann said at the time.
Early sales looked promising. Testing went so well that Dunkin’ moved the launch from January 2020 to November 2019. During a trial run in Manhattan, the sandwich quickly became the second best selling from the menu, Irene Jiang reported for Insider.