Gimme A Break, Tiger Woods Didn't Really Cost Shareholders $12 Billion

tiger woods accenture

You knew it had to happen at some point: a couple of economics professors at UC Davis have done an “event study” of the Tiger Woods news cycle, and concluded that

In the days beginning with Tiger Woods’ recent car accident and ending with his announced “indefinite leave” from golf, shareholders of companies that Mr. Woods endorses lost $5-14 billion in wealth.

This is silly stuff, of course…

Read the rest at Felix Salmon’s Blog –>

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