DRUM ROLL PLEASE: The Winner Of Business Insider's Weekly Caption Contest Is...

diesel robot

Last week, Business Insider Advertising put out a call to our wittiest readers, asking them to send us their best alternative captions for the image in this Diesel advertisement. (Shown right)

The entries for our second instalment of our weekly caption competition — think the New Yorker cartoon contest of the advertising world — weren’t disappointing.

After weeding through the various invocations of “Danger Will Robinson” (though our favourite “Lost in Space” reference did get an honorable mention) and sexually explicit submissions that can’t be published on a business news site (we brought that on ourselves, obviously), we finally found our winner.

It was a tight race, but Michael Dirda, an assistant account executive at Edelman PR in New York came up with our favourite caption, as chosen by five BI editors in an anonymous reading. Dirda has won both the honour of being this week’s wittiest BI reader and a $50 gift certificate to Amazon.com.

Disagree with our choice? Lucky for you we’ll be doing this caption contest every week. Come back on Sunday for a new ad, and a new chance to win.

First Place

'Eschewing the Jedi path entirely, Vader's other son chose a life of leisure.'

Michael Dirda

Assistant Account Exec, Edelman

New York, NY

*Disclosure: Dirda is a friend of the author. Winner was chosen from a blinded sampling.

Runner Up

'The Obama administration won't enforce the defence of Marriage Act because of the powerful robot lobby.'

Storm Bailey

Renaissance Man


Honorable Mention

'Real Housewives of Silicon Valley'

Bunts Singh

Honorable Mention

'Terminator 8: No Judgment Day.'

Eric Kormos


University of Guelph

Honorable Mention

'Turning floppy drives into hard drives since 1978.'

Jared E. Carmel

Broker, Felix Investments

New York, NY

Honorable Mention

'Is this dangerous enough for you, Will Robinson?'

Amber Collins

Sustainability Professional

Indianapolis, Indiana

Honorable Mention

'And the best thing about having him is that he doesn't leave the toilet seat up.'

Joseph Kuchar

Honorable Mention

'Andy's Match.com profile seemed to be working out quite nicely for him.'

Sylvia Mugica

Graphic Designer

Dallas, TX

Honorable Mention

'If you ask me why I'd want to be with someone who's so unemotional, mechanical, and bizarre looking... I'll tell you she's great at changing my oil.'

Jim Martorana

Self Employed

Moreno Valley, CA

Honorable Mention -- Michael Dirda Won Us Over With Photoshop

Now check out the caption that won last week's contest

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.