Salesforce’s annual conference Dreamforce is so big it completely shuts down parts of downtown San Francisco

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Every year, Salesforce hosts a huge customer conference called Dreamforce in downtown San Francisco.

With over 170,000 registered attendees this year, Dreamforce is easily one of the biggest tech events in the world.

In fact, it’s grown so big that it completely shuts down some parts of downtown San Francisco.

We took a walk around its main venue, Moscone Center, to show you what it looks like during Dreamforce.

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[slide
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title=”Salesforce has been hosting Dreamforce since 2003. Dreamforce is like no other trade show — it’s part conference, part festival, and part music concert. Non-tech leaders like Hilary Clinton and General Colin Powell have made visits in the past.”
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[slide
permalink=”/#moscone-center-is-located-at-howard-street-between-3rd-and-4th-street-in-san-francisco-2″
title=”Moscone Center is located at Howard Street between 3rd and 4th street in San Francisco.”
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image=”http://static.businessinsider.com/image/55fa58029dd7cc24008baebb”
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[slide
permalink=”/#during-the-four-day-event-salesforce-shuts-down-the-whole-block-on-howard-street-and-turns-it-into-a-resting-area-exclusively-reserved-for-dreamforce-attendees-3″
title=”During the four-day event, Salesforce shuts down the whole block on Howard Street, and turns it into a resting area exclusively reserved for Dreamforce attendees.”
content=””
image=”http://static.businessinsider.com/image/55fa57e9bd86ef1d008bae20″
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[slide
permalink=”/#this-is-what-howard-street-and-moscone-center-typically-looks-like-on-a-regular-day-4″
title=”This is what Howard Street and Moscone Center typically looks like on a regular day.”
content=””
image=”http://static.businessinsider.com/image/55fa5a4d9dd7cc19008bafd3″
source=”Google Maps”
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[slide
permalink=”/#theres-everything-from-food-and-drinks-to-games-and-live-music-people-like-to-relax-here-or-just-enjoy-the-weather-which-usually-gets-warm-around-this-time-in-san-francisco-5″
title=”There’s everything from food and drinks to games and live music. People like to relax here, or just enjoy the weather, which usually gets warm around this time in San Francisco.”
content=””
image=”http://static.businessinsider.com/image/55fa588d9dd7cc11008baf80″
source=”Business Insider”
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[slide
permalink=”/#the-area-is-closed-off-from-non-dreamforce-attendees-you-need-this-pass-to-get-in-6″
title=”The area is closed off from non-Dreamforce attendees. You need this pass to get in.”
content=””
image=”http://static.businessinsider.com/image/55fa58489dd7cc21008baf89″
source=”Business Insider”
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[slide
permalink=”/#lots-of-people-show-up-during-the-day-salesforce-claims-more-than-170000-people-are-coming-to-the-city-for-dreamforce-this-year-thats-roughly-20-of-san-franciscos-entire-population-7″
title=”Lots of people show up during the day. Salesforce claims more than 170,000 people are coming to the city for Dreamforce this year. That’s roughly 20% of San Francisco’s entire population.”
content=””
image=”http://static.businessinsider.com/image/55fa5656bd86ef14008baf8d”
source=”Business Insider”
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[slide
permalink=”/#it-usually-runs-out-of-space-during-lunch-some-people-have-to-eat-on-the-stairs-8″
title=”It usually runs out of space during lunch. Some people have to eat on the stairs.”
content=””
image=”http://static.businessinsider.com/image/55fa5679bd86ef15008bae19″
source=”Business Insider”
caption=””
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]
[slide
permalink=”/#salesforce-even-puts-up-its-own-flags-in-front-of-moscone-center-9″
title=”Salesforce even puts up its own flags in front of Moscone Center.”
content=””
image=”http://static.businessinsider.com/image/55fa586d9dd7cc17008baf59″
source=”Business Insider”
caption=””
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]
[slide
permalink=”/#new-street-signs-show-up-too-just-for-dreamforce-10″
title=”New street signs show up too, just for Dreamforce.”
content=””
image=”http://static.businessinsider.com/image/55fa56f9bd86ef18008bb011″
source=”Business Insider”
caption=””
credit_href=””
]
[slide
permalink=”/#like-these-ones-11″
title=”Like these ones.”
content=””
image=”http://static.businessinsider.com/image/55fa57b79dd7cc1c008bafd1″
source=”Business Insider”
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credit_href=””
]
[slide
permalink=”/#there-are-tons-of-shuttle-buses-that-run-during-the-event-they-cause-a-lot-of-traffic-congestion-12″
title=”There are tons of shuttle buses that run during the event. They cause a lot of traffic congestion.”
content=””
image=”http://static.businessinsider.com/image/55fa579ebd86ef1f008baf26″
source=”Business Insider”
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[slide
permalink=”/#it-might-be-better-to-use-one-of-these-rickshaws-13″
title=”It might be better to use one of these rickshaws.”
content=””
image=”http://static.businessinsider.com/image/55fa56e0bd86ef16008bafbe”
source=”Business Insider”
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[slide
permalink=”/#youll-see-more-police-in-the-area-too-14″
title=”You’ll see more police in the area too.”
content=””
image=”http://static.businessinsider.com/image/55fa5696bd86ef16008bafbd”
source=”Business Insider”
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[slide
permalink=”/#but-shop-owners-love-dreamforce-because-of-the-extra-sales-it-drives-mels-drive-in-the-popular-diner-right-around-the-corner-of-4th-and-mission-street-more-than-doubles-its-hourly-revenue-and-number-of-customers-during-dreamforce-its-assistant-manager-told-us-15″
title=”But shop owners love Dreamforce because of the extra sales it drives. Mel’s Drive-in, the popular diner right around the corner of 4th and Mission Street, more than doubles its hourly revenue and number of customers during Dreamforce, its assistant manager told us.”
content=””
image=”http://static.businessinsider.com/image/55fa56c9bd86ef1e008baef4″
source=”Business Insider”
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[slide
permalink=”/#this-store-rented-out-the-whole-place-to-a-salesforce-partner-called-apttus-the-store-will-be-used-as-apttus-vip-guest-room-during-the-event-16″
title=”This store rented out the whole place to a Salesforce partner called Apttus. The store will be used as Apttus’ VIP guest room during the event.”
content=””
image=”http://static.businessinsider.com/image/55fa57cd9dd7cc15008bb032″
source=”Business Insider”
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credit_href=””
]
[slide
permalink=”/#according-to-san-francisco-travel-last-years-dreamforce-brought-in-an-additional-226-million-to-the-city-17″
title=”According to San Francisco Travel, last year’s Dreamforce brought in an additional $226 million to the city.”
content=””
image=”http://static.businessinsider.com/image/55fa58d09dd7cc0f008baebe”
source=”Business Insider”
caption=””
credit_href=””
]
[slide
permalink=”/#youll-see-a-lot-of-these-salesforce-ads-all-over-the-city-18″
title=”You’ll see a lot of these Salesforce ads all over the city.”
content=””
image=”http://static.businessinsider.com/image/55fa56aebd86ef15008bae1a”
source=”Business Insider”
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[slide
permalink=”/#the-goal-of-all-this-is-clear-it-enhances-salesforces-brand-value-and-potentially-brings-in-more-customers-its-a-great-marketing-event-for-salesforce-19″
title=”The goal of all this is clear: it enhances Salesforce’s brand value and potentially brings in more customers. It’s a great marketing event for Salesforce.”
content=””
image=”http://static.businessinsider.com/image/55fa597ebd86ef1d008bae23″
source=”Business Insider”
caption=””
credit_href=””
]
[slide
permalink=”/#and-for-attendees-a-chance-to-party-with-strangers-from-around-the-world-20″
title=”And for attendees? A chance to party with strangers from around the world.”
content=””
image=”http://static.businessinsider.com/image/55faea1fbd86ef19008bb165″
source=”Eugene Kim, Business Insider”
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credit_href=””
]
[slide
permalink=”/#and-see-great-bands-this-is-metallica-from-2011-21″
title=”And see great bands. This is Metallica from 2011.”
content=””
image=”http://static.businessinsider.com/image/55faeaa3bd86ef17008bb13a”
source=”YouTube”
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[/slideshow]