Every year, Salesforce hosts a huge customer conference called Dreamforce in downtown San Francisco.
With over 170,000 registered attendees this year, Dreamforce is easily one of the biggest tech events in the world.
In fact, it’s grown so big that it completely shuts down some parts of downtown San Francisco.
We took a walk around its main venue, Moscone Center, to show you what it looks like during Dreamforce.
Salesforce has been hosting Dreamforce since 2003. Dreamforce is like no other trade show -- it's part conference, part festival, and part music concert. Non-tech leaders like Hilary Clinton and General Colin Powell have made visits in the past.
During the four-day event, Salesforce shuts down the whole block on Howard Street, and turns it into a resting area exclusively reserved for Dreamforce attendees.
There's everything from food and drinks to games and live music. People like to relax here, or just enjoy the weather, which usually gets warm around this time in San Francisco.
Lots of people show up during the day. Salesforce claims more than 170,000 people are coming to the city for Dreamforce this year. That's roughly 20% of San Francisco's entire population.
But shop owners love Dreamforce because of the extra sales it drives. Mel's Drive-in, the popular diner right around the corner of 4th and Mission Street, more than doubles its hourly revenue and number of customers during Dreamforce, its assistant manager told us.
This store rented out the whole place to a Salesforce partner called Apttus. The store will be used as Apttus' VIP guest room during the event.
According to San Francisco Travel, last year's Dreamforce brought in an additional $226 million to the city.
The goal of all this is clear: it enhances Salesforce's brand value and potentially brings in more customers. It's a great marketing event for Salesforce.
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