Zynga's $200 Million Acquisition, Draw Something, Is Already Losing Daily Users

draw something daus

Photo: AppData

Draw Something is losing players just 10 days after Zynga paid $180 million for its parent company, OMGPOP, according to AppData.Dan Porter, CEO of OMGPOP, seems to have timed his sale perfectly.

Before Draw Something, OMGPOP struggled to find a big hit to put the company on the map. 

Draw Something was so successful it brought in offers from Zynga, Electronic Arts and Disney.

But now interest is fading.

(Why? One thought — it’s not a quick and easy game to play. It takes time to make drawings, and watch drawings. As they come pouring in, it can get overwhelming. One of our editors, Steve Kovach, said he was done with it last week.)

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