DraftFCB has won plaudits as the lead creative shop for Oreo (it did the rainbow gay pride Oreo that went viral in June), but the agency is being forced to compete to create the cookie’s Super Bowl spot. And it’s up against none other than Wieden + Kennedy, the shop that brought you “The Man Your Man Could Smell Like.” The client’s desired pitch: “Cookies versus Cream.”
Facebook’s vice president of global communications, Joe Lockhart, is leaving the company after almost 15 months on the job. All Things D reports that the former communications secretary for Bill Clinton didn’t want to make the full-time move to California.
Honda is sprinkling as much as $250 million across the country for regional dealerships to spend on advertising. Each location gets to pick its own agencies, media, and creative work. Cleveland is getting $5 million — that’s over eight times more than what it has previously spent — and New York is getting an estimated $50 million.
There’s now an app for The Paris Review. The prestigious literary journal teamed up with digital publishing company The Atavist.
Univision’s Keith Turner, president of sales and marketing, announced that the Hispanic media company is restructuring its sales team to expand its client roster.
Strike Ad launched a mobile web and apps re-targeting product that allows advertisers to target appropriate consumers in real-time bidding.
ClickBerry is a new startup that provides a platform on which Facebook advertisers can create videos to publish as Facebook ads. Nolan Bushnell, founder of Atari, and Bob Bauer, CTO of Xerox, are serving as advisors for the new company.
Previously on Business Insider Advertising:
- This Video Of Haitians Reading ‘#FirstWorldProblems’ From Twitter Is Making People Really Angry
- L’Oreal Social Media Chief Rachel Weiss Tells Us Why She’s Bored Of Pinterest
- These 20 Brands Lost The Most Facebook Likes The Day Of The Fake Fan Purge
- Here’s What BuzzFeed’s Print Ad — That’s Right, Print — Looks Like
- The 15 Most Important Marketing Strategy Thinkers Today, Ranked By Influence
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