Dr Pepper's New Ad Will Make You Feel Good And Tap Your Feet [THE BRIEF]

Good morning, AdLand. Here’s what you need to know today:

Deutsch LA released a new, shared advertising campaign for Dr Pepper and Diet Dr Pepper called “/1” (or slash one). It’s all about individuality and stars real people instead of celebrities — like a model turned boxer. The first spot is called “One in a Billion.”

Big Lots picked Barkley to be its new creative shop.

Dentsu is investing in more PR agencies in the new year.

Evian’s stunt made it snow in London.

Take a look at CP+B’s new Santa Monica office.

Erika Nardini, formerly at Demand Media, is now VP of marketing for AOL Advertising.

Previously on Business Insider Advertising:

  • Spin Magazine Stops Printing: These Were Its 20 Best Covers
  • 6 Quotes That Prove Millennials Are Simply Terrible Ad Agency Employees
  • This Newspaper Ran A Huge Gun Ad Next To Coverage Of Newtown Shooting Victims
  • How Mobile Phones Could Kill The News Media
  • Megadeth’s Dave Mustaine Brews Up A Social Media Nightmare For Men’s Wearhouse
  • Amazon Is The Real Reason Google Is Forcing Everyone To Join Google+
  • Here’s A Diagram Of How Facebook’s FBX Ad Exchange Works

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