- The makers of Dr. Pepper and Keurig coffee are merging.
- The new company will be called Keurig Dr. Pepper and is projected to earn $US11 billion in annual revenue.
- Dr. Pepper shares surged 42% in premarket trading after the deal announcement.
Dr. Pepper Snapple and Keurig Green Mountain are merging.
In a statement on Monday, the companies announced that Keurig had agreed to buy Dr. Pepper Snapple for $US103.75 a share in a special cash dividend.
The new company will be called Keurig Dr. Pepper, and it is projected to earn $US11 billion in annual revenue. It will be controlled by JAB Holding Company, the family-run investor that took Keurig private in 2015 with a $US13.9 billion buyout. Mondelez International, a snacks maker and partner with JAB in Keurig, will own 13% to 14% of the combined firm.
“We are very excited about the prospect of KDP becoming a challenger in the beverage industry,” Bart Becht, the chairman of Keurig, said in the deal announcement.
Dr. Pepper shares surged 42% to $US135.93 in premarket trading.
The deal comes after years of falling sales at Keurig amid strong competition from other coffee makers. Also, the company has been in the crosshairs of environmentalists because of its plastic K-Cup single-serve coffee pods.
For Dr. Pepper, the deal will expand its portfolio of drinks that includes 7 Up and A&W Root Beer at a time when soda makers are adjusting to Americans’ falling demand for sugary drinks.
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