Dr. Dre and Apple's Jimmy Iovine taught Virgin founder Richard Branson a valuable lesson about how to overcome fear

Kevin Winter/Getty ImagesDr. Dre and Jimmy Iovine.

  • Virgin founder Richard Branson wrote on his Virgin blog Monday, applauding Dr. Dre and Jimmy Iovine’s approach to overcoming fear and obstacles.
  • Branson refers to the HBO documentary series “The Defiant Ones,” which details the partnership between the two Beats Electronics creators.
  • The post comes as Iovine moves from his role as chief of Apple Music to a consulting role at the company.

Virgin founder Richard Branson is a fan of HBO’s “The Defiant Ones.”

The four-episode documentary details the lives and partnership of rapper and producer Dr. Dre and longtime music producer Jimmy Iovine. In a post Monday, Branson applauded the documentary and hailed the two entrepreneurs for their approach to overcoming fear time and time again.

“One quote from Jimmy stood out for me: ‘Make fear a tailwind instead of a headwind.’ Let fear give you the momentum to move forward – not hold you back,” Branson said in his post.

Branson said fear is something we feel throughout our lives – “especially when starting out at something new” – and that it’s a healthy emotion so long as it doesn’t hinder us from taking new opportunities.

In March, Iovine confirmed the rumours that he was stepping back from Apple’s Music team starting in August and moving into a consulting role.

Dre got his start in the seminal rap group NWA and went on to become an important music producer, working with the likes of Eminem, Snoop Dogg, and 50 Cent. Iovine, similarly, produced albums for Tom Petty and the Heartbreakers and Bruce Springsteen, to name a few.

Iovine and Dre formed their partnership in 2006 with the launch of their company, Beats by Dr. Dre, now known as Beats Electronics. In 2014, Apple acquired the company for $US3 billion, bringing both Iovine and Dre on board at Apple full time, giving Apple a popular line of headphones and using the pair’s Beats Music streaming service as the basis for Apple Music.

The acquisition remains Apple’s largest in its history.

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